/* NEXT Up Leader site styles. Design system per CLAUDE.md:
   ink navy primary, orange single accent, white space is the third color. */
:root{
  --ink:#221C46;
  --orange:#F0693A;
  --slate:#3D3A50;
  --tint:rgba(34,28,70,.055);
  --tint-strong:rgba(34,28,70,.08);
  --rule:rgba(34,28,70,.16);
  --paper:#ffffff;
  --max:1080px;
  --narrow:760px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:'Inter',system-ui,-apple-system,sans-serif;
  color:var(--slate);background:var(--paper);
  font-size:17px;line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:var(--orange)}

h1,h2,h3,.wordmark{font-family:'Poppins',sans-serif;color:var(--ink)}
h1{font-weight:800;font-size:clamp(30px,5.2vw,48px);line-height:1.1;letter-spacing:-.5px}
h2{font-weight:700;font-size:clamp(22px,3.2vw,30px);line-height:1.2}
h3{font-weight:700;font-size:19px;line-height:1.3}
p b,li b{color:var(--ink)}

.wrap{max-width:var(--max);margin:0 auto;padding:0 22px}
.narrow{max-width:var(--narrow);margin:0 auto}

/* Section rhythm */
section{padding:52px 0}
section.tinted{background:var(--tint)}
.label{
  font-family:'Poppins',sans-serif;font-weight:700;font-size:12px;
  letter-spacing:2.4px;text-transform:uppercase;color:var(--orange);margin-bottom:12px;
}
.hook{
  font-family:'Poppins',sans-serif;font-weight:700;color:var(--ink);
  font-size:clamp(20px,2.8vw,26px);line-height:1.3;margin-bottom:10px;
}
.sub{font-size:clamp(17px,2.2vw,21px);color:var(--ink);font-weight:600;margin-top:14px;line-height:1.45}

/* Nav */
.nav{border-bottom:1px solid var(--rule);background:var(--paper);position:sticky;top:0;z-index:50}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:64px}
.nav .logo img{height:34px;width:auto}
.nav nav{display:flex;gap:22px;align-items:center}
.nav nav a{
  color:var(--ink);text-decoration:none;font-weight:600;font-size:14.5px;
}
.nav nav a:hover{color:var(--orange)}
.nav nav a.cta{
  background:var(--orange);color:#fff;padding:9px 16px;border-radius:5px;
}
.nav nav a.cta:hover{background:#d95a2e;color:#fff}
@media (max-width:820px){
  .nav nav a{font-size:13px}
  .nav nav{gap:14px}
  .nav nav a.hide-m{display:none}
}

/* Hero */
.hero{padding:64px 0 52px}
.hero .sub{max-width:820px}

/* Buttons and the three doors */
.btn{
  display:inline-block;font-family:'Poppins',sans-serif;font-weight:700;font-size:16px;
  padding:14px 26px;border-radius:6px;text-decoration:none;text-align:center;
  border:2px solid var(--orange);transition:background .15s,color .15s;
}
.btn.primary{background:var(--orange);color:#fff}
.btn.primary:hover{background:#d95a2e;border-color:#d95a2e}
.btn.ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn.ghost:hover{background:var(--ink);color:#fff}
.btn-row{display:flex;gap:14px;flex-wrap:wrap;margin-top:26px}
.microcopy{font-size:13px;margin-top:10px;color:var(--slate)}

.doors{background:var(--ink);padding:56px 0}
.doors h2{color:#fff}
.doors .btn.ghost{color:#fff;border-color:#fff}
.doors .btn.ghost:hover{background:#fff;color:var(--ink)}

/* Sticky mobile door bar (QR arrivals are phone arrivals) */
.doorbar{display:none}
@media (max-width:720px){
  .doorbar{
    display:flex;position:fixed;bottom:0;left:0;right:0;z-index:60;
    background:var(--ink);padding:10px 10px calc(10px + env(safe-area-inset-bottom));gap:8px;
  }
  .doorbar a{
    flex:1;text-align:center;font-family:'Poppins',sans-serif;font-weight:700;font-size:12.5px;
    color:#fff;text-decoration:none;padding:11px 4px;border-radius:5px;border:1.5px solid rgba(255,255,255,.45);
    line-height:1.2;
  }
  .doorbar a.primary{background:var(--orange);border-color:var(--orange)}
  body{padding-bottom:74px}
}

/* Cards and tiles */
.cards{display:grid;gap:22px;margin-top:28px}
.cards.three{grid-template-columns:repeat(3,1fr)}
.cards.two{grid-template-columns:repeat(2,1fr)}
@media (max-width:860px){.cards.three,.cards.two{grid-template-columns:1fr}}
.card{
  border:1px solid var(--rule);border-radius:8px;padding:26px 24px;
  display:flex;flex-direction:column;gap:12px;background:var(--paper);
}
.card .kicker{
  font-family:'Poppins',sans-serif;font-weight:700;font-size:11.5px;
  letter-spacing:2px;text-transform:uppercase;color:var(--orange);
}
.card .more{margin-top:auto;font-weight:700;text-decoration:none;color:var(--ink)}
.card .more:hover{color:var(--orange)}
.tile p.problem{font-size:15.5px}
.tile p.problem b{color:var(--ink)}
.tile .proofline{font-size:14px;border-top:1px solid var(--rule);padding-top:10px}
.tile .proofline .mk{color:var(--orange);font-weight:800;margin-right:6px}

/* Boxed blocks: thin rule, tint panel, calm and editorial */
.box{
  border:1.5px solid var(--ink);border-left:6px solid var(--orange);
  border-radius:6px;padding:20px 24px;background:var(--paper);
}
.box.tintpanel{border:none;background:var(--tint-strong);border-radius:8px}
.guarantee .label{margin-bottom:6px}
.guarantee p{font-family:'Poppins',sans-serif;font-weight:700;color:var(--ink);font-size:19px;line-height:1.4}

/* Orange checkmark lists */
.checks{list-style:none;margin-top:14px}
.checks li{display:flex;gap:11px;margin-top:11px}
.checks li::before{content:"\2713";color:var(--orange);font-weight:800;flex:0 0 auto}

/* Proof band */
.proofband{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:26px}
@media (max-width:860px){.proofband{grid-template-columns:repeat(2,1fr)}}
.stat .num{font-family:'Poppins',sans-serif;font-weight:800;color:var(--ink);font-size:clamp(26px,3.4vw,36px);line-height:1.1}
.stat .desc{font-size:14.5px;margin-top:6px}
.logoband{margin-top:34px;padding-top:22px;border-top:1px solid var(--rule);display:flex;align-items:center;gap:28px;flex-wrap:wrap}
.logoband .lead{font-size:11px;letter-spacing:1.8px;text-transform:uppercase;font-weight:600}
.logoband span.logo-ph{font-family:'Poppins',sans-serif;font-weight:700;color:var(--ink);opacity:.55;font-size:15px}
.logoband span.logo-ph.big{font-size:19px;opacity:.7}
/* Real client/partner logos: uniform muted treatment regardless of source colors.
   Drop in transparent PNG or SVG; grayscale + opacity keeps the band calm. */
.logoband img{height:26px;width:auto;filter:grayscale(1);opacity:.6}
.logoband img.big{height:34px}

/* Content photography */
.photo{border-radius:8px;overflow:hidden;margin-top:26px}
.photo img{width:100%;height:auto;display:block}
.photo figcaption{font-size:13px;font-style:italic;margin-top:8px;color:var(--slate)}
.img-split{display:grid;grid-template-columns:1.05fr .95fr;gap:38px;align-items:center}
@media (max-width:860px){.img-split{grid-template-columns:1fr}}
.headshot-round{width:104px;height:104px;border-radius:50%;object-fit:cover;margin-bottom:18px}

/* Video slot placeholder (real embed replaces the inner div) */
.videoslot{
  position:relative;aspect-ratio:16/9;border-radius:8px;overflow:hidden;
  background:var(--ink);display:flex;align-items:center;justify-content:center;
  margin-top:26px;
}
.videoslot .ph{
  color:#fff;text-align:center;padding:20px;font-size:14.5px;opacity:.85;max-width:460px;
}
.videoslot .ph .play{
  width:64px;height:64px;border-radius:50%;background:var(--orange);margin:0 auto 14px;
  display:flex;align-items:center;justify-content:center;
}
.videoslot .ph .play::after{
  content:"";border-left:20px solid #fff;border-top:12px solid transparent;
  border-bottom:12px solid transparent;margin-left:5px;
}
.videoslot iframe{position:absolute;inset:0;width:100%;height:100%;border:0}

/* Testimonial slot */
.tslot{
  background:var(--tint);border-radius:8px;padding:22px 26px;margin-top:22px;
  font-size:16px;
}
.tslot .attr{font-size:13.5px;font-weight:600;color:var(--ink);margin-top:10px}
.tslot.pending{border:1.5px dashed var(--rule);background:transparent;color:var(--slate);font-style:italic}

/* Steps */
.steps{margin-top:18px}
.step{display:flex;gap:16px;margin-top:16px}
.step .num{font-family:'Poppins',sans-serif;font-weight:800;color:var(--orange);font-size:22px;flex:0 0 26px;line-height:1.4}

/* FAQ */
.faq details{border-top:1px solid var(--rule);padding:16px 0}
.faq details:last-child{border-bottom:1px solid var(--rule)}
.faq summary{
  font-family:'Poppins',sans-serif;font-weight:700;color:var(--ink);cursor:pointer;font-size:17px;
  list-style:none;display:flex;justify-content:space-between;align-items:center;gap:12px;
}
.faq summary::after{content:"+";color:var(--orange);font-weight:800;font-size:22px}
.faq details[open] summary::after{content:"\2212"}
.faq details p{margin-top:10px}

/* Payment zone: reassurance sits adjacent to the buttons, not in a distant section */
.payzone{display:grid;grid-template-columns:1.2fr .8fr;gap:34px;align-items:start;margin-top:30px}
@media (max-width:860px){.payzone{grid-template-columns:1fr}}
.paycard{border:1px solid var(--rule);border-radius:8px;padding:26px}
.paycard .price{font-family:'Poppins',sans-serif;font-weight:800;color:var(--ink);font-size:30px}
.paycard .per{font-size:14px}
.securemark{font-size:12.5px;margin-top:14px;display:flex;align-items:center;gap:7px}
.securemark::before{content:"\1F512";font-size:12px}

/* Link-pending state (until Stripe/Kit/scheduler links are real) */
a.link-pending{position:relative;opacity:.92;cursor:not-allowed}
a.link-pending::after{
  content:"link pending";position:absolute;top:-9px;right:-8px;background:var(--ink);color:#fff;
  font-size:9px;letter-spacing:1px;text-transform:uppercase;padding:2px 7px;border-radius:8px;
  font-family:'Inter',sans-serif;font-weight:600;
}

/* Kit form placeholder */
.kitform{display:flex;gap:10px;flex-wrap:wrap;margin-top:16px}
.kitform input{
  flex:1 1 220px;padding:13px 15px;border:1.5px solid var(--rule);border-radius:6px;
  font-family:'Inter',sans-serif;font-size:15px;color:var(--ink);
}
.kitform input:focus{outline:2px solid var(--orange);border-color:var(--orange)}

/* Footer */
footer{border-top:1px solid var(--rule);padding:40px 0 46px;font-size:14px}
footer .cols{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap}
footer .tinynav{display:flex;gap:16px;flex-wrap:wrap;margin-top:10px}
footer .tinynav a{color:var(--slate);text-decoration:none}
footer .tinynav a:hover{color:var(--orange)}
footer .logo img{height:30px;width:auto;margin-bottom:12px}

/* Mockup banner (mockups only; removed on promotion to /site) */
.mockup-banner{
  background:var(--orange);color:#fff;text-align:center;font-size:12.5px;
  font-weight:600;letter-spacing:1px;text-transform:uppercase;padding:6px 10px;
}