Essential conversation skills for clinicians, technicians, and frontline teams who have to sell and never wanted to.
One program, built from your team's real situations. Half day to a full day.
The problem
"I went into this to help people, not to sell them." Exactly. That's the skill.
Your people are excellent at the work and quietly losing at the desk and in the exam room. The patient who says "what are you gonna do for me for $250?" The one who nods through the plan and never books. The spouse who was never in the conversation and vetoes it that night. Meanwhile your clinicians answer every fear with more information, because information is what they trust, and the scared person leaves feeling lectured instead of heard. Every week that continues, care that would have helped someone doesn't happen, and the revenue that funds the practice walks out with them.
The insight
Selling, done honestly, is helping a scared person commit to their own healing, and clinicians already have the instincts: diagnosis is discovery, a treatment plan is a proposal. What's missing are the mental models for the moments between: following the emotional clue instead of pivoting to reassurance, landing the problem in the patient's own words until they say "that's right," and holding a price conversation with generous intent instead of apology. Grounded in how trust develops, neuroscience, and classical rhetoric. It doesn't make anyone into a salesperson. It lets them be themselves, and land.
Proof
A San Francisco physical therapy clinic's team went from roughly 20% to 40-50% close rates, then operationalized the method and needed me less. That's the point.
A functional neurology clinic's real patient consults, graded moment by moment against these models.
Sample coaching report on requestSame models trained at a Fortune 500 medical technology company (250 key account managers) and at premium service businesses from pet care to spas.
Book the program
Half day, your team
From $2,500
Book it for your clinic, lab, or practice group. Everyone brings a real conversation they dread; everyone leaves having already had it once, safely.
Tell me about your team and the conversations they're losing; I'll reply with dates.
The guarantee
If your team doesn't leave with their hardest patient conversation rebuilt and drilled, don't pay me.
Where it goes from here: a recurring dojo on your team's real conversations, and my conversation coach that analyzes recorded consults so the skills keep compounding between sessions. Join the list to be first when they open.