High-tempo, drill-heavy, and built from your room's real situations. I share my hardest conversation first, then we drill yours, live.
The canonical five
Workshop 1
Everyone in your organization has a conversation they're dreading right now, and it's costing you while they wait. Guarded people can't hear you, and pressure makes them more guarded.
Skills named inside: dropping guard, hot-word mirroring, following the clues.
✓Trained top-50 staff at a national brand; "the result was incredible, they're behind me 100%."
Workshop 2
You've watched it: a smart person presents for forty-five minutes to an executive who decided in the first five and spent the rest waiting to ask their real question.
Skills: the 90-second launch, clear asks, executive probing, slides as random access memory.
✓200+ live executive conversations.
Workshop 3
Your leads keep saying "that's true, makes sense" and not buying. A cognitive yes is a no; people act on "that's right."
Skills: problem-impact-urgency, the emotional yes, inviting the story.
✓A clinic went from roughly 20% to 40-50% close rates.
Workshop 4
You were taught negotiation as splitting the difference, so it costs you margin and feels vaguely gross, so your people avoid it and discount.
Skills: exact-value discovery, the one-sheet negotiation board, firm with generous intention.
✓From a $1M+ contract won head-to-head against a McKinsey consultant to venture rounds worth millions.
Workshop 5
Your people talk too much because they care, and every extra sentence pushes the customer away. Analysis of 1,000+ real sales calls: the calls that advance hand the mic off fast.
Skills: one point per turn, follow the clues, open questions.
Owner sessions
You've hired the ads person, the social person, maybe an agency, and you're getting arts and crafts waved at you while revenue stays flat. Nobody owns your funnel end to end, so leads leak between the pieces you pay for separately.
✓$30-35K to $60-70K a month; 3 to 12+ leads a week.
Book this roomYou're paying thousands a month for software that fights you. That just changed: custom tools are now weeks and low thousands, and your competitors are figuring it out first.
Book this roomA software company burned $3M and never shipped. Sound familiar? The anatomy of the turnaround: decisions, cadence, and shipping to profitability in 15 months.
Book this talkBrand talks
For founders and defense cohorts. The check gets written in the conversation after the deck, and nobody trains founders for that room.
For conferences. Knowledge is free now; skills are what you learn.
Founders must sell before they can hire sellers.
