Somebody on your team is one conversation away from being ready.

Most serious leadership training happens after somebody already has the title. The people one step below it are the ones deciding, this week, how a hard conversation goes. I train those people, on the conversation they are actually having, until the skill is theirs.

Isaiah at a whiteboard with Discovery Wheel written on it, green marker in his clasped hands, mid-sentence with a coachee off camera.

The next ups

Every company has a few people who are next.

The rep who will run the team. The manager who will run the region. The founder's first seller. You have watched one of them get the title and then go quiet. They are handed a process document, and a process names the steps; it doesn't give anyone a mental model for the conversation inside each step. So the promotion sits there, and a year later the company buys a manager from somewhere else with three to five years of a different company's experience. The person who could have done the job was already in the building. That is the whole reason this is called NEXT Up Leader. Here is what training them looks like instead.

Isaiah leans over a desk in profile, holding up a spiral notebook filled with a hand-drawn product mind map, mid-conversation with someone across the desk.

What happens in a dojo

The same cycle, every week, on live material.

1

They bring the week

They bring the conversation they are carrying this week. The meeting they have to lead. The email they cannot get right.

2

We name the framework

We find the right framework for the job, so they are thinking in mental models rather than collecting tactics.

3

They run it again, live

Reset. Reposition. Try it again. Do it this way. I grade the conversation, never the person, and they run it again while it is still warm.

4

The skill gets a level

Each skill has a level and a starting point, so people can see what moved between one quarter and the next.

What the training is grounded in

Everything I do is grounded in classical rhetoric, brain science, and my experience as a practitioner.

Classical rhetoric

Aristotle defined pathos as putting the hearer into the right frame of mind. That is a skill, and it can be trained.

Brain science

Guard goes up and comes down for reasons. These tactics are de-anxious-ing. And the mouth needs reps before it can say the thing under pressure.

The practitioner

I have carried the number and run the cross-functional team, not coached it from the sideline. I still get nervous before the room, and I know what to do with it.

Close profile of Isaiah pointing at a whiteboard diagram of the emotional wall and prefrontal cortex, the brain model behind the dropping-guard conversation.

How the week runs

The dojo has four standing parts.

Slack Community

Community

Feedback, shares, assistance, celebration

Assigned weekday

Dojo

Drills and problems in your focus skills

Varies, W/Th/Fr

Office Hours

Bring your puzzles and train or roleplay

Quarterly

Skill Tracking Update

Your baseline and progression, per skill

Recordings, frameworks, materials

Transformations we seek

Six things people carry out of the room.

The skills map

Discovery, arrangement, style, delivery. Your executives pick which ones your people work first.

Discovery

  • Transforming Relationships from Transactional to Strategic
  • Directed Discovery
  • Real-Time Situational Adaptation
  • Activating Dormant/Disengaged Customers
  • Frameworks and Mental Models for Common Dramas

Arrangement

  • Story Arcs
  • Organizing Thoughts through Storyboarding
  • The Pyramid Principle (inviting executive probing)
  • Managing Executive Expectations
  • Using Slides as Random Access Memory (not "walkthroughs")

Style

  • Confidence in Individualized Communication Style
  • Sticky Verbal Communication
  • Building and Leveraging Trust
  • Balancing Personal vs. Company Brand

Delivery

  • Facilitating Round Table
  • Facilitating Room/Stage
  • Facilitating Customer Feedback
  • Dropping Guard in Hardest Conversations
  • Panel Appearances (being sensational!)

Five ways in

Five doors, and the right one depends on who is doing the work.

Who is talking

I've coached debate for twenty years, three of them with the prison team at the Huntsville Unit, and spent twenty more on both sides of the table negotiating and closing multimillion-dollar deals.

He sells

  • Personally closed $35M+ in deals with these models.
  • A $1M+ contract won head-to-head against a McKinsey consultant.
  • Coached four senior scientists through a four-hour government orals evaluation to win against seven competitors including Booz Allen.

He coaches

  • Twenty-plus years coaching rhetoric and debate at the college level.
  • Three years volunteering with the prison debate team at the Huntsville Unit ("The Walls").
  • 250 key account managers coached at a Fortune 500 medical technology company.
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Three ways in

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