Workshops
Pick one of five workshops. I teach a framework in fifteen minutes, then your team uses it, out loud, on their own real situations, while I reposition them as they go. People leave able to do the thing, not with notes. Twenty years coaching debate, $35M+ in deals closed with the same frameworks.
Watch me work
You should not have to take my word for how a room goes, so here are three of them.
Watch the four seconds after somebody finishes a weak answer. That is the whole product.
How a room runs
These skills are more caught than taught.
Instead of two-hour lectures, I would put a concept on the table for five or fifteen minutes, just like a dojo. Here are some principles, and then we just get started. Volunteers bring their real situation up front, and everybody else works theirs at the table. Your brain sees things and thinks things that your mouth needs a little bit of time and reps at to express well. It's a six practice thing. The first time you're like blah blah blah, that's not exactly what I meant to say, try it again. It gets clearer, sharper and more precise. We're in improv here, so we're actually playing together with words, so you can't be wrong. There is a multi-day version for an offsite. I call them camps because I coached debate camps for years.
The coach half
I'm a communication coach.
It's like my main thing. I coached rhetoric and debate for twenty years and I wrote a book on it, Upside Down Debate. At Recharge's all-hands, 400 people, volunteers rebuilt the first ninety seconds of a real proposal out loud, graded on the spot, and did it again sharper. The skills have names: one point per turn, following the clues, open questions, the three rules of engagement, launch frame, executive chess. These workshops are immensely practical and unlike other training you've seen.
Co-author of Upside Down Debate: a deeper why to persuasion, rated 5.0 out of 5 stars on Amazon across 21 reviews. See it on Amazon
The practitioner half
I'm a practitioner too.
I, like you, am a product person by background, and I thought I hated sales most of my life, and then I learned these techniques, and now I'm good at it. I built product first and sold it second. Senior people have a form called probing, where they say something almost like an attack to see how you respond. I'm sitting there talking to a shark investor, and he's like, well, that's already been done before. And I'll say, with a smile on my face, what makes you say that? And then he'll back off immediately.
The five workshops
It was not a no. It was "maybe another time," and nobody who was in that room can tell you what went wrong. A smart person on your team presented for forty-five minutes to an executive who decided in the first five. The ask never quite got on the table, and the decision you needed this quarter is still sitting with somebody who never said why.
Skills drilled inside: the ninety-second launch, the four boxes, clear asks, verbal drafting, the twenty-word caveman draft.
What changesThe ask is in the body, not on a notecard. The executive's real criterion arrives in minute two instead of being guessed at for forty-five.
✓200+ live executive conversations prepped with Launch Frame.
See what happens in the room
The hour after the launch
You got the ask on the table in ninety seconds. Now they have an hour of questions, and nobody ever taught your people that part. Most people learned to present slides as a walkthrough and speak until they are done. So when the investor, the executive, or the customer council starts asking, the deck comes back out and the meeting turns into a walkthrough again.
Skills drilled inside: executive probing, slides as random access memory, one point per turn, answering the question that was asked, the strong close.
What changesThe hour after the pitch stops being a walkthrough and becomes the meeting where they decide, with your person steering by their criteria instead of the deck's order.
Acing your toughest customer conversations
Somebody on your team is dreading a conversation right now, and the waiting is costing you more than the conversation would. The renewal where the champion left. The customer who was already angry before the call connected. The price conversation that turns into an apology. Guarded people cannot hear you, and pressure makes them more guarded.
Skills drilled inside: dropping guard, getting to the same side of the table, hot-word mirroring, one point per turn, following the clues.
What changesThe conversation somebody was postponing happens this week, and the person on the other side of it can hear them.
✓Trained at premium service businesses from pet care to spas.
Bring this room to your team
and the trust model under them
Your people talk too much because they care, and every extra sentence pushes the other person away. An improv-style room. Three rules, used on the room before they are taught, and one model underneath: trust is the next risk someone is willing to take with you.
Skills drilled inside: one point per turn, open questions, following the clues, the trust model, executive interaction.
What changesPeople pick up a different language and a different way of being in an afternoon, because they use it on each other the whole time. The other side does the talking, and the next risk gets taken.
Your managers already have the hour. They are lecturing into it. The room was great, people said it was the best session they had been to, and by the second week nothing about how anybody opens a call had changed. This room is for the people who run your training, not your sellers.
Skills drilled inside: running a dojo, the correction that lands mid-sentence, designing progressions, naming and baselining a skill.
What changesThe hour your managers already hold starts changing how people open calls, and the training you already bought finally gets into the conversation.
✓250 key account managers coached at a Fortune 500 medical technology company. No company has started a dojo and stopped by choice.
See how a dojo runsWhat a correction looks like
The four seconds after a weak answer, on paper.
Eight moments from real sales calls, companies changed. You get the buyer's line, what the rep actually said, the name of the miss, and the sentence that was available instead. That last one is the whole job. Scroll sideways. This is the same move a volunteer gets in a workshop, with the room watching.
Talks
Watch a talk
Sales Discovery Skills: Be the Best Sales Person Not In Sales
ProductCamp Austin. Best talk of the conference.
A High Stakes Turnaround Case Study
Regional Scrum Gathering, Dhaka 2025.
How to Build Trust in Conversations
On the Better Than Rich podcast.
The Brain Science behind Persuasion and Selling Mastery
On the Persuasion by the Pint podcast.
Who is in the room with you
Isaiah McPeak has coached Fortune 500 sales teams and founders raising millions, and personally closed $35M+ in deals with these models.
Clients from Adidas to a debate team in prison.
Shared Economy Tax
Progressive Motion
Tell me about your room
Tell me what your team is up against. If you already know which workshop, say so.
Most of my best rooms were never on a menu. Somebody told me what their people were walking into, and I built the day out of that. The agenda is whatever your people are walking into next week. The last few came in like this:
What happens next. I read every one myself and reply inside a day with what I would actually run, what we would drill, and which dates work. Not a proposal, not a brochure. If another room is the right one, I will say so. If you do not need a workshop at all, I will say that too and tell you what I would do instead. And if a partner sent you, say who. It changes what I ask you, and they will hear from me either way.
The 75 to 90 minute version at an all-hands, a kickoff, or a conference is priced per room. If your team needs a multi-day offsite, say so; I have run them, and we price it on the call. I deliver every one of these myself, so the calendar is the constraint and not the price, and offsite and kickoff season goes early.
Seven boxes. I reply myself, inside a day, with what I would run and which dates work.